Epoch Coffee is a 24-Hour cafe that resonates with old-school Austinites and artists. With four unique locations, Epoch wanted the new logo to incorporate occult/wiccan themes that also represented the brand’s name.
Scope: Logo Design, Merchandise
Epoch Coffee
A design that combines elements of previous cafe with the current. Playing off of an “Ouija Board” theme, I used elements of the sun, moon, and both of Epoch’s logos in the four corners. Constellations fill out the bandana, adding esoteric and mythical themes.
Bandana
The name is Epoch (EE•POCK), defined as “the beginning of a distinctive period in the history of someone or something”. I chose to represent time using an hourglass that is always full. Coffee is often referred to as “liquid gold” so I chose black and gold as the main colors for the brand.
